Saturday, September 10, 2016

Bring Luxury To Your Life With Fendi Eau De Parfum

By Nancy Brown


Wearing something by a famous designer is an instant way to make you feel glamorous. If your budget doesn't allow for that designer dress, though, there's no reason to fret. You can bring some luxury to your life with something small, for instance the fragrance of a Fendi eau de parfum.

The Italian design house's story starts in 1918, when Adele Casagrand decided to open a shop in Rome. She focused on selling goods made of fur or leather. When she got married in 1925, she renamed her store to show her married name. In 1965 design superstar Karl Lagerfeld became the company's creative director and over the years, Fendi has grown into a leading fashion brand loved by celebrities.

While they produce a ready-to-wear collection every season, the company's main focus is on stylish accessories. These include shoes, scarves, sunglasses, jewelry and watches. It's for their bags that the company is best known, however. The Baguette design became an instant fashion classic upon its release and has been seen on the arms of celebrities ever since.

In the 1980s, many leading designers launched their own fragrances. Fendi followed suit, launching their first perfume in 1985. The scent, which simply bore the company's name, was created to be ultra-feminine with top notes such as bergamot and rosewood slowly fading into a bouquet of floral scents in the middle. At the base was an earthy, slightly Oriental smell consisting of amber, musk, patchouli, cedarwood and other scents. The perfume was so successful that it paved the way for more fragrances to follow.

An eau de parfum is a stronger version of a scent. Also known as an EDP, it is normally made up of around fifteen percent of scented oils in a base of alcohol and water. It tends to be more expensive but because it is so strong, you use much less of it and a bottle of fragrance will last you longer.

Even cheaper than EDP is an EDT, or eau de toilette. Containing around 10 percent of the oils that make up the fragrance, this is also a lighter version of the fragrance. However, an EDT's scent fades more quickly than that of an EDP so you will go through a bottle more quickly.

For summer or for everyday wear, an EDT is perfect because it is light and refreshing. A stronger EDP is great for winter, in the evening or for those special occasions. It can quickly become overpowering if you don't apply it right, though. The best way to apply an EDP is to spray some of it in front of and slightly above you and then step through the fragrant cloud, letting the fine, scented mist settle on your body, hair and clothes.

In 2006, fashion giant LVMH became the majority shareholder in Fendi. It discontinued all the fragrance lines that the house had released up to then, instead releasing several new ones. However, it's still possible to find a bottle of your favorite scent, including that original classic, by checking online auctions, estate sales or charity and second-hand clothing stores.




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