Image is important for any business. This time, the image is of executives working for your brand. You will sometimes need creative corporate headshots to send with your press releases, for use on the website or for use during interviews. The shots give your business the much needed human face. How can you ensure that they work for you? Here are excellent tips when developing or choosing the headshots to use.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Lighting delivers magic on photos. As much as possible, use natural lighting because it cannot be matched by any other form of light. However, professional lighting is still available to give you a similar effect as you would expect from natural lighting. Light has a way of rubbing quality on images. Use a studio or photographer who will effectively manage lighting to give you the best shots.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Imagine that you are meeting a new client and dress for it. The reality is that images travel far and wide. They are downloaded and will be the first encounter a stranger is having with your business. Make this first encounter impressive. Choose basic hair cut or a style that is not intimidating. Avoid a lot of makeup and adhere to the standards that are set in the industry.
Trends will mess up your image. This translates into taking a conservative tone of avoiding the flashy dressing. Trends are easily swept out of the market. They also have a date on them such that you might have to change your image every several months. This denies your clients the opportunity to enjoy consistency. Because the trend has been overtaken by time, you are likely to feel that you are old school and therefore fail to give you business.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Lighting delivers magic on photos. As much as possible, use natural lighting because it cannot be matched by any other form of light. However, professional lighting is still available to give you a similar effect as you would expect from natural lighting. Light has a way of rubbing quality on images. Use a studio or photographer who will effectively manage lighting to give you the best shots.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Imagine that you are meeting a new client and dress for it. The reality is that images travel far and wide. They are downloaded and will be the first encounter a stranger is having with your business. Make this first encounter impressive. Choose basic hair cut or a style that is not intimidating. Avoid a lot of makeup and adhere to the standards that are set in the industry.
Trends will mess up your image. This translates into taking a conservative tone of avoiding the flashy dressing. Trends are easily swept out of the market. They also have a date on them such that you might have to change your image every several months. This denies your clients the opportunity to enjoy consistency. Because the trend has been overtaken by time, you are likely to feel that you are old school and therefore fail to give you business.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
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