Author John Maxwell, in his book, The 15 Invaluable Laws of Growth, talks about the Law of the Ladder. As a fitness professional, I see how this law is very important in helping other fitness professionals grow their businesses. Many times, I see trainers err by concentrating on things like new equipment or new certifications rather than working on their own business skills.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
There is a better way to increase your income than by spending more and more hours working on the floor, earning low wages and seeing very little of your family and friends. The solution is the Law of the Ladder. To begin with, answer this question: in what areas of your business have you focused on the most? Training skills or leadership qualities?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
There is a better way to increase your income than by spending more and more hours working on the floor, earning low wages and seeing very little of your family and friends. The solution is the Law of the Ladder. To begin with, answer this question: in what areas of your business have you focused on the most? Training skills or leadership qualities?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
About the Author:
About the author: Vito La Fata is a business coach who is a professional in the area of marketing fitness. If you would like more information about make more money in fitness, visit his site for more information.
No comments:
Post a Comment