Friday, September 5, 2014

All About Using Unique Promotional Swag

By Kerri Stout


Things that are free are very hard to resist and promoters would often take advantage of that. For many years, businesses and organizations have been using promotional items in order to spread their name and create loyal followers. Now this type of item is nicknamed as a unique promotional swag and is used in order to gain the favor of the people because it feeds on the desire of humans to have free things.

Of course the most common entity that would make use of these types of items would be the businesses. One would often see businesses have their logos on items like pens or bags. Now these items are used for promotional purposes and they are used to be given to customers so that the customers can remember them.

Now if a business would have something like a trade show or something similar, then they can give away small items for every purchase. Now since their sales will only be in small margins, they have to give rather cheap items like pens or fans. Nevertheless, these items would still carry the logo of the business.

Now if a company would have an event or a conference, the attendees would get these types of items. Now the business and the sponsors would be giving away freebies to the people there. Some examples of freebies from conferences or events would be clothing, bags, umbrellas, or even other things that people would find very handy in their everyday lives.

These items can also be used as corporate giveaways to give to certain people who contribute to the growth of the company. Now these entities would include the business partners as well as the other associates. The company would usually stick their name on whatever they give so that the ones who would receive the gifts will not forget where the gifts came from.

Now even if one is in a non profit organization, he may also use this same strategy in promoting a certain cause. If a non profit organization has an advocacy to for example spread awareness for breast cancer, they can actually give out freebies that would contain a message about the cause. They can also give out these freebies during events that they would hold.

Now politicians are some of the people that would heavily make use of these items. Now these types of items can be found a lot when it is a campaigning period just right before the elections. They would stick their faces on items and would give those items away to people so that the people know who to vote for.

So for those who are promoting businesses, political parties, or organizations out there, making use of a promotional swag to gain followers is a very good strategy. If a person gets a freebie from someone, he will automatically feel a certain bond with the entity that gave him the free thing. From the bond forms connection which lead to support.




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