Monday, March 28, 2016

Why The Name Gucci Speaks For Itself

By Gary Reed


They say life is too short for a bad outfit. That may be true, although superficial. Then again, reality wise, all people are superficial, at one point in their lives or another. It is quite acceptable that the rich and famous leads fashion trends and the fashion industry is always evolving with something new.

It is also art. You will do well, to remember that. The pieces you see on people, especially celebrities did not just come from nothing. They are from the efforts of those who have a given talent in producing them, so much like Gucci is. This industry is ever changing, but the brand name stays as it is.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

Working as an attendant at a well known hotel in London, the work of Guccio had inspired him to bring a touch of English in his works. His first big clients were aristocrats whose past time was horseback riding. Clamoring for equestrian gear, he created pieces made with horse bit details and that telling feature remains on bags to this day.

Some people often look at it as extravagant spending, but a purchase can last for years. Its timeless designs more than makes up for its high flying prices. The stores are famous around the world and when you think of Italy, most likely, the brand name will also pop up in your mind.

Although many people know about the humble history of the company, few are familiar with the man responsible for making everything possible. Before making an empire out of his leather goods, he worked t a famous hotel in London. The job there would later become his inspiration to create bags that are sold massively.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

When there was a shortage of leather, and the material is already impossible to get, he set out to get canvass which remains with the brand to this day. He was the first one to get the idea, and it proved to be a brilliant move yet again. When tough times came, and Italy fell into dictatorship, he experimented some more unlikely materials such as bamboo and linen.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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