The definition if crowdfunding is the practice that allows money to be raised due to a collective effort. Numerous individuals will be able to back projects that they see as interesting or worthwhile. Robert Jain will agree, though, that crowdfunding isn't without its challenges. It can be difficult to raise money, or even create interest in the first place. By following these do's and don'ts, crowdfunding won't be nearly as challenging as it would have been.
DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.
DON'T let your project go unseen. This is especially true during the developmental stages. You can speak about your project all you want, but it won't be nearly as effective if it lacks visual aids. If you're creating a game, for example, you might want to show off some character art or demo screenshots, both of which can raise awareness and interest for the project in question. When you offer this type of information, crowdfunding becomes more effortless.
DO know that marketing goes a long way. Depending on what your crowdfunding project entails, some channels may be more useful to you than others. For example, if your project has more of a local focus, you may get use out of traditional methods. On a national scale, though, social media is where your attention should be focused. With networking platforms like Facebook, Instagram and LinkedIn at your disposal, marketing will be a nonissue.
DON'T become impatient if growth is slow. Despite some of the success stories on the Internet, not all crowdfunding efforts generate overnight success. For most people, it can take a number of weeks until the financial goal is met. Don't let slow results bring you down, as these are normal in the world of crowdfunding. Patience goes a long way, so continue to work hard and don't stray from the goal in front of you.
DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.
DON'T let your project go unseen. This is especially true during the developmental stages. You can speak about your project all you want, but it won't be nearly as effective if it lacks visual aids. If you're creating a game, for example, you might want to show off some character art or demo screenshots, both of which can raise awareness and interest for the project in question. When you offer this type of information, crowdfunding becomes more effortless.
DO know that marketing goes a long way. Depending on what your crowdfunding project entails, some channels may be more useful to you than others. For example, if your project has more of a local focus, you may get use out of traditional methods. On a national scale, though, social media is where your attention should be focused. With networking platforms like Facebook, Instagram and LinkedIn at your disposal, marketing will be a nonissue.
DON'T become impatient if growth is slow. Despite some of the success stories on the Internet, not all crowdfunding efforts generate overnight success. For most people, it can take a number of weeks until the financial goal is met. Don't let slow results bring you down, as these are normal in the world of crowdfunding. Patience goes a long way, so continue to work hard and don't stray from the goal in front of you.
About the Author:
If you'd care for more details about finance in general, consult Bobby Jain today.. Unique version for reprint here: Robert Jain: The Do's And Don'ts Of Crowdfunding.
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