Monday, August 27, 2018

How To Achieve The Perfect California Apparel Photography

By Shirley Campbell


One of the best ways to market your products is by taking their pictures and posting online. If you do it right, people may get attracted to the beauty and elegance of your products. As a result, they may buy it through the same platform. It is interesting how easy it is to tell the difference between photos taken by armatures and those made by professionals. The level of perfection put into the process can even determine if the e-commerce will be successful or not. Here are steps to follow for a perfect California apparel photography.

The products require thorough preparations before the picture taking process. You must examine the product from the bottom up, and inside out. You need to see if there are creases or fold that can make it look less attractive. Iron or steam it if necessary. If there is any tag or sticker on it, do not hesitate to remove it.

It is better if you have your studio. You may think this is a problematic an over-ambitious project, but it is not. You need a camera and rooms. The room has to have proper lighting, and the camera has to have a tripod stand. However, if you can acquire more equipment, you will be in a better position to rival your more experienced competitors.

You also need a backdrop. For better images to be achieved, you need to capture colors more accurately. The best way to accomplish that is through an excellent context. Make sure you always use a white backdrop. You can also use a light gray backdrop.

The quality of the camera matters a lot. High-resolution cameras provide better images than regular cameras. If you use them, your picture will look much better than if you used a low-quality camera. It is advisable that you use a DSLR that features at a minimum, aperture settings, and manual exposures.

Your room also needs proper lighting. You can count on natural window lighting during the day. It will help you save much energy and spend less as a result. You need a very high-quality light to create the best images that will attract your customers. You can also rent a lighting kit if there is a need to do so.

The products should be positioned at a strategic point to produce a brighter image. One light source should be placed at a 45-degree angle to the cloth to create a soft and even lighting throughout the picture taking process. Likewise, you should put the camera right in front of the product.

The clothes will look better on a model or a mannequin. Taking pictures of your garments on a model or a mannequin is better because it demonstrates shape and fit better. Likewise, they help the customers to visualize themselves wearing the clothes. Take your time to style the outfits on the model or mannequin. The garment should neither look too big nor too small.




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