Wednesday, February 5, 2014

Some Tips For Newspaper Telemarketing

By Jayne Rutledge


Notice that these days, people would now rather read their news from their tablets or cell phones rather than newspapers because their gadgets can connect to the internet. It is because of this occurrence that many small newspaper companies have been going out of business while only the really big ones remain. So if one would want to boost up his business a little bit, then he may make use of newspaper telemarketing techniques.

These days, there are still a lot of people who would try to sell subscriptions over the phone because this is still a rather effective method. However, they are going to have a hard time because they will be competing with the internet. Now with good telemarketing skills, they will still be able to gain an edge over their competitor and end up successful.

Of course if one would want to make a cold call, then he first has to know how to interest the potential subscriber. It is always best to ask a question as to whether the prospect may be interested in having a subscription or if he already has one. After asking a few questions, then the sales pitch may follow.

Now when it comes to trying to attract buyers or subscribers, nothing will attract them more than a good bargain wherein they could save a bundle of money. This is actually where coupons would come in because many papers would actually carry some free coupons in them. By highlighting the coupons that the customers may use to gain discounts in certain stores, more people would want to subscribe.

Another way to convince people to become subscribers is to show them how convenient it is to access news out of home. The one edge that the papers have over the net is that when people go out, the papers have the information. So telemarketers may actually use this in order to convince them to subscribe because people are always looking for convenient ways to access their news.

Now if one is a fan of music concerts or events, then he might want to subscribe to a newspaper because the papers are more updated in this section. Although the internet may provide information quickly, not everything on the net is reliable. However, all information on events and such on the papers are updated and accurate.

Now one of the most powerful techniques that a lot of salesmen would do would be to ask for more referrals from existing customers. If an existing customer is very satisfied with the service that is provided to him, then he will be more than glad to give a few referrals. In fact, he may even market the papers to his friends himself because of how satisfied he is.

In this day and age, the papers will have a hard time moving if they are not that well known. It is for this reason that newspaper telemarketing is extremely important in order to get more orders. Of course one has to know how to use the right techniques for this.




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