Thursday, February 18, 2016

Tips For Marketing The Work Of An Advertising Photographer

By Matthew Lee


Once you have been shooting for quite some time, you might decide to go commercial with your photography. Commercial shooting is quite an exercise that should be carried out meticulously. This is because your performance can either attract more clients or scare them away. You could be interested in becoming an advertising photographer. This makes it necessary to brace yourself for some form of resistance since this is not an easy field. However, you can use the following ideas to give you an edge in the field.

It is not enough to have photography skills only. Conversely, you will need to invest in high quality tools and software. For instance, choose the latest version of photoshop and learn how to use. It will help you edit your photos and make them match your client needs. On the same, look for good cameras, stands and props to use in different shooting occasion.

Armed with the righ tools, it is time to market your services. Those in need will only hire professionals they are confident about their skills. In this case, you have to work harder to make clients notice you. This is your only way to get your work known by prospective clients.

You could begin by looking for charitable organizations in the vicinity where you can offer to cover their upcoming events for free. Consult with the coordinator and inform him or her about your shooting capabilities, showcasing some of the work that you have already done. This can make them eager to give you the opportunity to partner with them. During the event, share your contacts and talk freely with all the guests attending the event and build a strong network with them.

Design a website to showcase your photography skills and market your business. Make use of the pop up feature in the site to request visitors to leave their contact details. You can use the information to send information and other offers in your business. This way, you keep them posted of your progress and can always contact you when they want to advertise anything.

You can design a customized stamp which bears the name of your company and contacts together with some eye catching words to attract prospective customers. Every other time you take photos and print it you ensure that you have stamped it at the back with your customized stamp. Those viewing the photo will have a clear way to contact you in case they need your services.

You might also think outside the box and try an old school method. This involves contacting organizers of any social event about you shooting in that day. You can therefore pitch your camp strategically as the event is underway to continue marketing your business to the attendees.

Also, you can identify some of your friends who have offices in strategic location and request them to have your well designed, customized and adorable photos stuck on their office walls for free. On those photos, put a sticker which shows the price of the photo and your contacts as well. Their customers will get in touch with you should they be interested in your work.




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