Tuesday, March 26, 2013

Saving Money Is not Always the main Goal

By Kermit Decambra


There will always be a lot to consider and consider when you're establishing your business. You're going to be concerned with the money necessary for the different items you need. Your internet site will probably come with a price. Marketing and advertising will take funds from you too. Hiring a person to help you operate things will certainly cost much more money. You may be tempted to cut a number of corners. It is likely that you are planning to be trying to figure out at least one or two different ways that you can cut costs but sometimes doing this can hurt you. It could be highly harmful. Your biggest risk comes if you permit yourself violate the laws that surround and protect copyright and intellectual property. Here are a few examples of this.

Stealing web page models. It is one thing to obtain a totally free theme for your website or to work with a free website builder. It is totally different to outright duplicate someone else's design. Obviously the internet is vast and the chance that the original designer ever finds out about your robbery is small, but that doesn't mean you should chance it. If you really love the design and desire to use it for yourself, just contact the designer or the owner of the website and ask for their permission to either employ that design on your own site or blog or ask the designer if he or she could put together a new design for you (be sure to ask for the price).

Putting up graphics and photos without authorization. Just because you discover a graphic or photo by carrying out a Google image search does not mean that that graphic or photo is a part of the public domain. Google indexes pictures and links back to the original internet site that displays it. This is acceptable. Posting the photo or graphic on your own web page before you get authorization from the proprietor or the creator, however, is a violation of copyright law. If the owner finds this, you may get sued. Always speak to the image owner first for permission to use the picture. You might wind up having to pay a little bit of money but it'll be worth it if you can push away legal action. If your finances are low, you can always hunt for free images or images released with the Creative Commons licenses that allow people to use images commercially. Those will be absolutely fine for the public to use.

Using someone's composed written content. If you wish to utilize someone else's content on your own site it is vital that you give the original writer credit. If you replicate the content from another internet site, make sure that you link back to that site. This can help you get the primary author to like you. If you do not put up links or offer credit to the original creator, you will get in major trouble for copyright infringement as well as intellectual property theft. You'll spend far more for the infringement than it might cost you to simply link to the original or even to hire someone to create the original content for you.

It is always much better to err on the side of caution with regards to building your business. While you want to cut costs, ensure that these savings are obtained legally. If you don't the cost to your bottom line is going to be much harsher than it could have been otherwise.
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