Subliminal messages have long been discussed, criticised, debated, dismissed.. yet in our modern society there are so many different applications, and despite conflicting evidence for their ability to influence the human mind, still they are used - especially within the media around us.
Before we get into the main areas of subliminal use, it is important to understand what a subliminal message actually is.Generally by using the term subliminal message we mean a means of transmitting a message beyond the means of conscious human perception, yet still reaching the mind to influence behavior. For example we receive a message without our awareness yet it still has an impact upon the brain.In truth the definitions are flexible, so lets define them in terms of "soft" and "hard" messages: This is where the suggestion is very passive.. where it is just a subtle suggestion such as a provocative or sexual pose, maybe even a play on words, but nothing too technical - a mere hint.This is what we really usually mean by the term, where an obvious subliminal technique is used, such as flashing images, hidden text, software, or audio moved to a different sound frequency so it is just out of hearing range.
These are disguised to the listener's conscious mind, through either video and/or audio manipulation. The reason for this is to bypass the conscious mind. The conscious mind, to be useful to man, is very critical and inflexible. It enjoys being right and thinking through things rationally and logically.If it were told "Hey you're healthy now," it will draw on evidence to support or refute the assertion. It may well reply, "You can't just say that. I always eat too much Pizza. Hey, you don't even know me! The unconscious mind in contrast is capable of a far broader perception - it sees and hears far more information. It need not be selective of the information it receives as it can process a lot more of it per second. By exploiting loopholes in conscious perception, affirmations are not decoded consciously but freely enter the ever welcoming unconscious mind unhindered. Through repetition, the unconscious mind begins to accept the affirmations and explore new decision sets and new ways of thinking. The unconscious mind draws upon its lateral thinking, flexibility and creativity to interpret the information it is presented with.
Hidden text.This is another common type of subliminal message. The idea is to hide a word in an advertising poster, perhaps make letters out of stems of grass, flowers, or other patterns within the poster.The idea is to spell a word out - commonly it is "sex", which appeals to the mind, and makes a connection within the brain of the consumer, and hopefully helps the consumer to associate positive feelings towards the brand.There is also a lot of instances of cartoons, and children's programs including such messages, but this is rumored to often be the work of the designer as a joke rather than directly the intention of the movie house.Audio messages.Typically when audio is referred to as a subliminal message, it is meant that the voice is either hidden behind the backing music, or that it is moved to a higher sound frequency, often just on the edge of human hearing.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
learn more about [Subliminal Messages]
Before we get into the main areas of subliminal use, it is important to understand what a subliminal message actually is.Generally by using the term subliminal message we mean a means of transmitting a message beyond the means of conscious human perception, yet still reaching the mind to influence behavior. For example we receive a message without our awareness yet it still has an impact upon the brain.In truth the definitions are flexible, so lets define them in terms of "soft" and "hard" messages: This is where the suggestion is very passive.. where it is just a subtle suggestion such as a provocative or sexual pose, maybe even a play on words, but nothing too technical - a mere hint.This is what we really usually mean by the term, where an obvious subliminal technique is used, such as flashing images, hidden text, software, or audio moved to a different sound frequency so it is just out of hearing range.
These are disguised to the listener's conscious mind, through either video and/or audio manipulation. The reason for this is to bypass the conscious mind. The conscious mind, to be useful to man, is very critical and inflexible. It enjoys being right and thinking through things rationally and logically.If it were told "Hey you're healthy now," it will draw on evidence to support or refute the assertion. It may well reply, "You can't just say that. I always eat too much Pizza. Hey, you don't even know me! The unconscious mind in contrast is capable of a far broader perception - it sees and hears far more information. It need not be selective of the information it receives as it can process a lot more of it per second. By exploiting loopholes in conscious perception, affirmations are not decoded consciously but freely enter the ever welcoming unconscious mind unhindered. Through repetition, the unconscious mind begins to accept the affirmations and explore new decision sets and new ways of thinking. The unconscious mind draws upon its lateral thinking, flexibility and creativity to interpret the information it is presented with.
Hidden text.This is another common type of subliminal message. The idea is to hide a word in an advertising poster, perhaps make letters out of stems of grass, flowers, or other patterns within the poster.The idea is to spell a word out - commonly it is "sex", which appeals to the mind, and makes a connection within the brain of the consumer, and hopefully helps the consumer to associate positive feelings towards the brand.There is also a lot of instances of cartoons, and children's programs including such messages, but this is rumored to often be the work of the designer as a joke rather than directly the intention of the movie house.Audio messages.Typically when audio is referred to as a subliminal message, it is meant that the voice is either hidden behind the backing music, or that it is moved to a higher sound frequency, often just on the edge of human hearing.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
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