Monday, July 23, 2018

The Benefits Of Incorporating Video Into Your Leadership Executive Coaching Initiatives

By Joshua Nelson


Few would have predicted how dominant video was going to become in the commercial landscape. This is particularly true when it comes to leadership executive coaching, an area once considered the domain of presentation slides. Granted, the utilization of video in training has partly been driven by the growing population of millennials within the workplace. Even so, there are more significant reasons why you too should consider it:

Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.

Make Remote Learning Easier: Getting everyone involved in a training event can be quite the headache, particularly if your workforce is dispersed geographically. This only gets more difficult when you add remote expertise into the equation. You'll however be surprised to learn that video is perfectly suited for such scenarios. Besides making it easier to distribute learning material, it can also eliminate the headache of involving outside professionals in your programs.

Staff Engagement: There's a good reason why search engines now prioritize video in their results -- it's the most popular way to consume information. This leads to the obvious conclusion that your employees will generally prefer to watch a presentation than to read it. Video showcases the human element of communication, which in turn holds an audience's attention for longer. This ultimately results in high levels of learning retention.

Save Money: As long as your videos are hosted online, your employees will be able to access them from anywhere, at any time, and on any device. This means that training will no longer come at the expense of standard business operations. Another significant cost benefit will come from the ability to re-use the material in future, thanks to the durable nature of video.

Versatile: Video can be produced in so many forms (live-action, animation, stop-motion, e. T. C) that its range of application is almost limitless. You can also tailor the content to match the exact shape of your firm's culture as well. Simply put, it's hard to think of any context of training within which this medium would seem out-of-place.

Provides More Insights: Video will greatly enhance your ability to study your audience in detail. This is partly thanks to the availability of the relevant tools, but what makes the biggest difference is the measurable nature of the medium. In other words, video can be dissected to yield metrics related to attendance and engagement levels, the same of which can't be said of text.

Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.




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