Wednesday, June 12, 2013

Become An Email Marketing Success Story With These Great Tips!

By Al Thomas


Too many people reject the idea of marketing with email because they have a close mental association between it and email spam. It's a tough job to create email promoting campaigns that are engaging and get customers to buy, but it can be done. The suggestions in this article can help you create interesting and relevant content.

When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.

Before you put someone on your marketing with email list, you need to have their permission. If you don't have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you're doing. Prevent that from happening by requesting that people subscribe to your list.

Never use the cliche phrases in your marketing. Specifically avoid the "Buy now! " approach. It is considered spammy and could cost you your good image. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. You will be more likely to get a sale from them.

Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

In addition to using what you've just read, think of your audience in order to be effective at marketing with email. What do they wish to view? Think about what they would like to read. How can you get those thoughts converted into sales? Find your answers in the information above and then get ready to watch your marketing campaign succeed!




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